Kylie - The new face of TOUS

World-renowned Spanish jewelry and accessories brand TOUS has named Kylie Minogue the face of the brand globally. The partnership will extend through 2010 and will feature Kylie in the brands print, outdoor and online advertising campaigns. The 2008 campaign is set to be shot abroad in November and will be unveiled in June of 2008.

Rosa Tous, Creative Director for TOUS said, “Kylie was a natural choice for the TOUS brand. Her strength and determination is what initially drew us to her.  Kylie compliments our fundamental values and we are very excited to embark on this relationship and nurture its growth over the next three years.”

Kylie’s first association with TOUS was at the world premier of her film ‘White Diamond’ where she will wore a TOUS signature design.  Speaking about the new colaboration, Kylie said “I was immediately attracted to TOUS, it’s a fabulous brand, rich in heritage, and I am excited to be a part of it all. The more I learn about the company and their history, the more I appreciate the TOUS brand.”