Kylie Fronts Nokia Campaign

11 06 2008

Kylie is to front Nokia’s largest pan-European sales promotion campaign in a collaboration with that will offer consumers exclusive access to one of the world’s best known pop stars.

In a bid to underline Nokia’s association with music the campaign includes the development of 12 websites across Europe and specail Kylie box sleeves, in-box collateral and point of sale. Nokia aims to demonstrate the audio quality of the Nokia 5310 and 5610 XpressMusic handsets, which are also being offered as exclusive Nokia Kylie handsets featuring pre-loaded, exclusive video and music content.

Consumers will be able to download the full album and additional content from the new website and will have the opportunity to win ‘meet and greet’ tickets to one of the dates on the KYLIEX2008 tour.

The promotion will run across approximately 230,000 handsets in 12 European countries, going live in the UK this month. Nokia’s Brand Sponsorship Manager, Caroline Fick explained, “This campaign offers our consumers across Europe an exclusive opportunity to experience the great sound quality of the Nokia 5310 and 5610 XpressMusic handsets, whilst bringing them closer to Kylie and offering them the chance to actually meet Kylie in person.”

You can check out the new Nokia Kylie site and enter the competition to meet Kylie HERE

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4 responses

11 06 2008
Blake

cool
too bad it’s not coming to australia

12 06 2008
Carter

I love Nokia’s phones, its just too bad the headphones Nokia supply are really iffy. They need a decent pair of headphones with them, like Bose.

19 06 2008
lovekylie

Well Black I’m in ths same boat : ) will try to get more info from Nokia….
lovekylie

25 06 2008
karl biggins

hi kylie your the best cant wait to see u in manchester on 17 of july

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